RED LAND COTTON
After a successful tenure in corporate marketing, Moulton, Ala., native Anna Yeager Brakefield returned to her third-generation family cotton farm to take on a new project with her dad, Mark Yeager: Red Land Cotton.
Red Land Cotton takes cotton grown from the red soil on their northern Alabama family farm and turns it into luxury bed linens that are not only available in a brick-and-mortar space in downtown Moulton (pop. 3,471), but also online at redlandcotton.com.
An accomplished graphic designer, advertising professional, and Auburn University alumna, Anna deviated from her Nashville career plans and relocated to rural America to lead the sales, design, marketing, promotion, fulfillment, and other duties as self-assigned.
“I spent a great deal of my early childhood and onward focused on leaving Moulton,” Brakefield shared. “I returned with more skills and things to offer."
What character traits define Anna?
Known for her remarkable and tireless work ethic and creative instincts, Brakefield is willing to go the extra mile regardless of the task. She brings a contagious positive energy and passion into her work, and her commitment and intentionality toward creating 100 percent American-made products is something we can all take a lesson from.
How is she impacting rural America?
Being a startup business in an industry that has struggled for decades in the United States is no small task, and Anna is committed to finding new ways to use the cotton from her family’s farm to expand the company’s offerings. Recognizing that their all-American-made products have struck a chord with their customers, Anna has quickly become an influencer an advocate in this space as the company gains more and more attention.
Red Land Cotton is grown and ginned in Alabama, spun and woven in South Carolina, finished in Georgia, and shipped from Alabama – making it 100 percent American made. Since starting Red Land Cotton, Anna and her dad Mark have found a unique way to blend art and agriculture, striving to deliver the purest product possible directly from their farm to their customers’ homes. Their intentionality in creating a product that is exclusively manufactured in America has set their products apart from any other linens you can buy.
After partnering with vendors in the southeastern United States that are still producing fabric (a rare find these days), Red Land Cotton shipped its first bed sheets in October of 2016. Since then, the family-owned business has experienced steady growth and expansion with more than $1 million in sales in its first year, and is attempting to spark a revival of the once-thriving textile business in Lawrence County.
The Red Land Cotton website states, “As we’ve traveled in this journey, our hearts have hurt over the empty manufacturing businesses that once employed so many American workers.” Many of these businesses were once thriving in rural communities, and Anna and Mark understand how important these mills are to these small towns. As a result, Red Land Cotton is dedicated to doing their part in bringing manufacturing back to the United States and helping to create and sustain American jobs, with a long-term goal of using all the cotton their farm produces in their own textiles.