Cowboy Life and Love Stories Photographer
Old Horse Springs, New Mexico
Lyndsey Garber has grown her photography business from a side hustle to a portfolio with national clientele all while documenting and sharing the western lifestyle and its respective love stories. She’s the woman behind our favorite photos where we tend to get lost for a minute (or thirty) and the pins we pin, and pin, and pin on Pinterest.
Growing a businesses in a rural zip code comes with its own set of obstacles - rural internet, intentional trips to the post office, et al. - but for those who embrace their roots, it comes with even more opportunities simply because of the unique skills distinctive to rural living.
When Lyndsey dipped her toes into wedding photography she did what most new business owners do: say yes to every possible opportunity. In doing so, she found herself capturing beautiful images of urban brides and grooms all while having limited in common with those on the other side of her lens.
After shooting another “city wedding,” Lyndsey asked herself, “What if I just shot cowboy couples and ranch weddings?” After all, she could navigate rural directions, despised cliche cowboy poses, and could flank a calf while slinging her Canon 6D Mii DSLR.
Lyndsey found her niche before niches were common marketing speak. She aligned her target client to her personal passions and talents and in doing so she’s catapulted her brand is the standard for ranch wedding photography.
Why do we love Lyndsey?
Lyndsey found her niche before niches were common marketing speak. She aligned her target client to her personal passions and talents and in doing so she’s catapulted her brand into the standard for ranch wedding photography.
And while her brand continues to grow, she continues to pull other aspiring creatives up with her.