Morgann McCoy

A Well Worn Story
New Glarus, Wisconsin

She describes herself as a designer and seamstress who creates high-quality, handcrafted goods to carry on your story. To be fair, however, she’s creating an incredible story for herself, as well.

It started with a sewing machine, $5,000, and a dream — to transform textiles into heirloom pieces that tell a unique story. 


“I wanted to produce something people want to use all the time and maybe even hand down to the next generation,” McCoy shared. “I focus on durable, timelines products people actually want to wear.”

The result is a product line that includes durable bags, aprons, home goods, and other accessories. Her love of nature has instilled a passion for natural fibers and dyes, and even sourcing textiles directly from farmers. 

In a world where practically everything is mass produced and sold to thousands of people, I appreciate handmade pieces and materials crafted by makers.

Each item is thoughtfully designed and crafted in her small Wisconsin studio, which also happens to be on her twin brother’s farm where he and his wife raise cattle. Her leather source? The herd outside her studio window. 

And as if that wasn’t enough, Morgann shared her craft by bringing an industrial sewing machine to Haiti to help with the start of Sa Voix, a social enterprise to employ young women who are leaving Hands and Feet Orphanage. She continues to serve as a designer and teacher with the organization which allows her to pass on a passion to artisans who are now flourishing as true craftswomen.

We’re always trying to find new, better ways to support farmers and support local.