No Roots Boots
Let’s just say this is not your typical boot store. This one rides on the wheels of a ‘72 Airstream and is owned by a 24-year-old farm girl.
Meet Paige Ehnle. Originally from Edelstein, Ill., Ehnle noticed several mobile boutiques and shops opening in her area, which sparked an idea to combine her passion for travel, meeting people, and high quality western and fashion boots into a boot store on wheels. Soon after, No Roots Boots was born.
Seeking to create a business that is authentic to her, she (with the help of family) converted the 31-foot trailer into a mobile shop with shelves and those shelves filled with boots. She now spending summers traveling the Midwest going to markets, fairs, festivals, concerts, and other events where boot lovers might mingle.
She is a one woman show, finding her inspiration on the road.
When she does have time off from the road, she puts her roots down in a small town. She opened a brick and mortar shop in Geneseo, Ill. in the off-season. Her focus these days is on building an authentic brand.
As someone who thrives on making people happy, Ehnle’s worked hard to build an authentic brand. That means placing her value on people over profit, and building incredible relationships with other business owners, vendors, and customers. It’s also about offering quality, handcrafted boots.
She knows this business is more about selling boots. It’s helping someone find the perfect boot to match their personal style and instill confidence.
“Each customer is unique; their story, their life, their purpose, and their style is no different. I want my brand to reflect that, to offer boots that are as unique as the women buying them.”
Oh, and we don’t mind those Illinois fields used as the backdrop for her photo shoots, either.